Notes for labs doing their own outreach.

Practical writing on social media, websites, and grant-season upkeep. Written for PIs and lab managers, not marketers.

What's Safe to Let AI Draft for Your Lab, and What Isn't

A practical line between what an AI draft handles well for a research lab's content, and what still needs a person who understands the work.

The habits that separate labs with an active public presence from labs that mean to have one. None of them require a marketing background.

Not a fixed schedule. A list of the specific events that should trigger an update, so nothing sits stale for a year.

The real cost of running a lab's social accounts yourself, compared against a lab's discretionary budget, without the sales pitch.

NSF reviewers weigh broader impacts as its own criterion. A lab's website and social accounts are where that claim gets checked.

The specific habits that make a research lab's X account invisible, and what to change about each one.

What a reviewer checks on your lab's website before a renewal, and what to fix before they get there.

The paper isn't the post. A short guide to writing about your own research without overclaiming or losing your co-authors' trust.

The traits that separate a lab website people use from one that sits there. No redesign required to fix most of them.

A practical answer for PIs: who looks at a lab's social accounts, and when the time investment pays off.